What is the Brief?
We believe the reason behind many failed productions is a poor level of communication and understanding between the client and the production company. Therefore, as a company we always place the utmost value on establishing a clear line of communication between yourselves and us. However, it is not only down to us to maintain this line of communication - the client also has a very important responsibility!
Based on our experience, we have compiled a checklist of questions for you that will help you write a great corporate video brief, so that we may become as passionate about your project as you are.
1. What’s the purpose of your video?
You need to communicate the role of your video within your business. Is it to launch or support a specific campaign? Is it an attempt at solving a particular problem? What are the key messages about the company that you want to convey in the video? The more context you provide, the better. If the video is for online use, as most are nowadays, then you need to consider what your online marketing aims are, e.g. are you making the video for brand awareness, to get search engine traffic and links, or to build trust in your brand and so help conversion? Each purpose will require a different approach to both the video production and the marketing.
2. Who do you want to see it and how will they see it?
Who will your audience be? What do they already know about you? Explain what your intentions are in terms of the distribution of your video. Is it for conferences or training? Or are you planning to have it online? Is it is for TV?
3. What do you want it to include?
It helps if you have some ideas about what content you want in your video. Also, you should explain to us what you can already bring to the table, e.g. locations, contributors or maybe you have hired a celebrity for the voice-over. You may have archive footage that you would like to be featured in your video or it might be a necessity that the video includes an interview with your CEO. If so, let us know!
4. How would you like it to be narrated?
Do you have a preference about how your video will be narrated? Do you want a voice over? Text titles? Talking heads? It is good to have an idea about this before we start, because each option gives a very different feel to a video. Golem Productions can walk you through the pros and cons of these options if you are not sure.
5. What style would you like it to have?
Do you want the video to be like a documentary? Would you like lots of talking heads? Maybe you want to create something impressively cinematic. If you can draw on examples of videos that use styles that you are aspiring to, it would be really useful for you share them with us.
6. What is your budget?
Have an idea of how much you want to spend. Golem needs to know what we are working with and you need to know your limits. If you are unsure about your budget, please indicate the number of locations and filming days you anticipate we will need to complete the assignment.
7. What is your deadline?
This seems like an obvious question, but it's always best to be clear. Specify a deadline at the beginning of the process. Also, How do you want to take delivery of the final product? It maybe that you want a number of DVDs with start-up menus. You may need a high definition file so that you can upload it to the Internet.
Here are some key tips to keep the working relationship happy and effective: