digital video production
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The list is of corporate video types is quite long: Company Profile, Advisory, Sales, Induction, Training, Safety, Induction, Real Estate, PR, Recruitment, Podcast, Brand, E-learning, Marketing, Conference and Seminar, Event, Customer Testimonials, Talent Recruitment, Newsletter Videos and Video Manuals.
The are many reasons for having a corporate video, including:
The main uses of a corporate video is for broadcast either on the company's own website, through video email, the company's own You Tube or Vimeo channel, presentation at fairs, tenders, company gatherings, social media and messaging. Videos can be also incorporated into PowerPoint presentations. |
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Company ProfileCompany profiles enable you to tell the story of your company in a short time. It can be broadcast on the web, and is also often used in showrooms, at receptions, trade presentations, fairs, company gatherings, during introductions to perspective clients, or as a part of tender applications.
Company profiles give a generic overview about the company, its products, services and values. Safety / Health VideoSafety / Health videos are all about remaining safe. Safety videos are sometimes used as visual aids during a training programme, or as an independent training module. Safety videos usually demonstrate the hazards along with instructions how to prevent them, or how to respond when an accident occurs.
Safety videos are widely used by the government and private agencies, search and rescue organizations, manufacturing and construction industries, engineering workshops, laboratories, hospitals, schools, defense services, health and emergency services, etc., for training, safety orientation and generating awareness. Some safety videos are made in the form of a reconstruction, as it was the case of a series of safety videos we did for Holcim. |
Video ManualVideo Manuals can often serve as a promotion of your product as well. However, their main purpose is to show how to assemble your product and how to use it. It is great replacement of printed manuals, as you don't have to be concerned about the print run. You have just one video on your website or on YouTube and you lead your customers to that link. In the long term, it is a much cheaper option than the printed manual. And it adds value to your product or company, as you use the most sophisticated technology to deliver the message. For users of your product it is much easier to understand all elements of the product if they can see it in action, supported by explanatory narration and animated graphics. Plus it is environment friendly!
Real Estate VideoIt allows a buyer to gain an in depth understanding of the property’s features and surrounding area and will create an emotional attachment for the right buyer. Surveys have shown that listings with real estate video have up to a 400% increase in enquiry rate and can have up to a 6% increase in perceived value. With as high as 90% of buyers now coming from a digital resource, it’s imperative for agents to make sure they are highlighting their vendors properties to the best of their ability.
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Product Range
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Public Relations VideoThe main purpose of a PR video is to promote the company or its activities in mainstream as well as social media on the Internet. In this case, we documented the Equine Trade Mission in Beijing and Shanghai, organised by the NZ China Trade Association. Such a video can bring some unexpected benefits:
Content MarketingVideo is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.
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