Video is the only technology medium that incorporates all communication elements known: written text, illustrations, photography and graphics, narration and music.
On top of that, video added its own elements: moving images and continuity (editing). This allowd us to show processes, events and products like never before. Video presentations became an integral part of the information revolution.
In this day and age, if you don't want to lose touch with your customers and fall behind your competition, it is vital that you add digital video to the text and photo presentations of your product or service.
The mantra is simple "Get Online Video". Doesn't matter if it is e-learning, manual, promotional, safety, health, case study, social media or instructional video. It always goes online...
Every second, 1 hour of video material is uploaded to YouTube alone. This means that in only 24 seconds, there is 24 hours of new video clips on YouTube. And this number is rising every year.
However, the quality of these video presentations is often second rate. The digital video revolution has made the production of online videos extremely affordable. Many people own reasonably high-quality video cameras and editing software. But it's not just about the size of your camera - it's how you use it. The ability to use a camera well determines how your audience will interpret your message. Everything matters, including camera angles, lighting. tone, rhythm and montage.
Golem Productions was established with the idea of fully utilising these creative elements to create appealing, compelling stories. It doesn't matter whether it's a 15-second TV commercial, a 90-seconds product presentation, a 5-minute video manual or 1-hour documentary.